Brand Manager

• Establish the marketing function for Ford Energy from the ground up
• Work with engineering and product teams to translate technical specifications into value propositions, marketing collateral, and sales tools
• Plan and run targeted outreach, direct marketing, and digital demand-generation campaigns
• Collaborate with the Ford Energy sales team to strengthen pipeline
• Select and execute trade shows and industry association activities
• Own direct-to-customer channels including web content, social media, newsletters, paid ads, and in-person experiences
• Integrate marketing channels with the communications strategy
• Set baseline and target metrics for awareness, engagement, and conversion
• Report on marketing performance and discontinue ineffective activities
• Work 4 days per week in Dearborn, Michigan

Brand Manager jobs in Michigan

Marketing and Brand Manager