Brand Manager

• Champion the evolution and activation of H&R Block's brand strategy, positioning, and platform
• Help shape messaging frameworks, strategic narratives, and communication priorities
• Establish clear measurement frameworks for brand health and activation performance
• Lead development of enterprise brand activations, tentpole programs, partnerships, sponsorships, and cultural moments, connecting paid, earned, and owned efforts
• Support development of thought leadership, community programs, and cause-related initiatives
• Lead the systems, processes, tools, and governance that enable effective brand management and enterprise consistency
• Partner with Internal Communications, HR, and enterprise leaders to embed the H&R Block brand throughout the associate experience
• Coach, develop, and inspire a high-performing team
• Foster a culture of strategic thinking, collaboration, curiosity, and accountability
• Collaborate with GTM, Content, Creative, Communications, Media, Product, Lifecycle, Customer Experience, Research, and other teams to translate brand strategy into integrated programs and measurable business impact
• Oversee a team responsible for brand activations, strategic partnerships, brand governance, and operational excellence

Senior Marketing Manager, Brand Programs – Activations

• Contribute to and activate the marketing strategy and vision for the brand
• Lead projects across consumer communications and product innovation and renovation
• Participate in developing marketing plans, objectives, strategies, and tactics
• Lead cross-functional and agency teams through communications strategy, development, and execution
• Develop strategy and execution for multi-audience eCRM communications
• Analyze partnerships and programs and recommend improvements
• Create presentations and influence key stakeholders
• Conduct market research to inform business and brand decisions
• Assist in managing budgets and analyzing share, sales, and P&L performance

Brand Manager jobs in Missouri

Senior Marketing Manager, Brand Programs – Activations

Assistant Brand Manager