Brand Manager

• Drive portfolio growth through innovation, renovation, assortment optimization, and lifecycle management
• Translate consumer, category, and competitive insights into financially viable business opportunities
• Lead brand-building processes aligned with portfolio strategy
• Create and champion brand strategy and brand-building efforts for assigned brands
• Monitor category market trends and evolving consumer needs
• Conduct category and portfolio reviews analyzing sales, penetration, profitability, productivity, margin, customer trends, and competitive dynamics
• Identify opportunities for innovation, assortment optimization, portfolio enhancement, and business growth
• Meet with contract manufacturers and raw material suppliers to identify new ingredients, technology, and delivery formats
• Help create and implement SKU positioning strategy, label copy, and design
• Coordinate with agency partners and in-house teams to align marketing and communication strategy with brand strategy
• Develop and present brand or product strategy cross-functionally for marketing campaigns and brand designs
• Develop brand equity and ensure products meet brand guardrails and strategy
• Deliver against sales plan and budget
• Provide concise project-status updates covering status, challenges, and issue resolution throughout the project lifecycle
• Read technical documents and formulations, troubleshoot challenges, and analyze next steps and timing
• Travel out of town occasionally for trade shows and corporate conferences

Explore Manager, Brand – Private Brands at The Vitamin Shoppe. Review requirements and application details.