Brand Manager

• Lead the evolution, articulation, and internal adoption of Brightspeed’s comprehensive brand strategy for flagship fiber and legacy DSL products
• Serve as primary brand steward across channels and customer experiences
• Own and evolve the brand identity system, including visual expression, tone of voice, brand narrative, and guidelines
• Oversee brand governance and educate internal teams on brand standards
• Develop and maintain brand positioning and messaging frameworks
• Ensure consistent messaging across paid media, CRM, e-commerce, local marketing, PR, and internal communications
• Guide brand campaigns and brand storytelling across marketing channels and the customer journey
• Collaborate with product, go-to-market, sales, and marketing leaders on launches, customer experiences, and commercial initiatives
• Define and monitor brand performance metrics, including awareness, consideration, perception, engagement, and reputation
• Identify trends and opportunities and provide recommendations to leadership
• Oversee external brand, creative, and social media agencies
• Lead and develop a team of brand and social media professionals
• Establish team priorities, workflows, and professional development opportunities
• Oversee organic social media strategy, content strategy, and channel prioritization

Brand Manager jobs in North Carolina

Senior Manager, Brand Strategy