Brand Manager

• Own the growth strategy and annual brand plan for Emolium in Poland
• Translate strategic priorities into commercial and marketing actions
• Use consumer research, market trends, competitor activity and sales data to drive growth in sales, market share and brand equity
• Plan and deliver integrated campaigns across pharmacy, e-commerce, digital and HCP touchpoints
• Manage the A&P budget, forecasts and investment choices
• Develop business cases for innovation and portfolio projects
• Partner with Global Innovation on new products, reformulations, pack development and brand design
• Coordinate cross-functional delivery with Trade Marketing, Sales, Regulatory, Finance, Insights, Media and medical representatives
• Work with Polish and international teams and external agencies

Brand Manager – Skin Care

• Own Finom's visual identity, including brand systems, guidelines, design systems, and documentation
• Drive consistent visual identity adoption across teams and touchpoints
• Set creative direction and maintain high standards for consistency and quality
• Lead and develop the Marketing Design team and assess future staffing needs
• Define design requirements for intake, briefing, prioritization, SLAs, and review
• Design and direct visual and motion assets
• Build an AI-native production pipeline with quality and brand-integrity gates
• Create templates, systems, and tools for designers and AI workflows
• Provide creative direction for major projects from kickoff through concept and narrative
• Direct mood boards, design references, scamps, storyboards, and animatics
• Partner with Marketing, Product, copywriters, and strategists on digital-first campaigns
• Own projects from concept through delivery across multiple parallel workstreams
• Present creative work and rationale to senior stakeholders
• Manage freelance and external creative partners
• Act as guardian of the visual identity while pushing the brand creatively
• Audit the existing identity, team, and workflows and establish foundations for the next evolution

Brand Manager jobs in Poland

Brand Manager – Skin Care

Art Director, Brand & Marketing Design