Brand Manager

• Lead market research and consumer insight work to understand audiences, cultural and category trends, competitor positioning and changing customer needs
• Translate research findings into practical brand and business recommendations
• Execute the Hempel Paints brand strategy across the Decorative Coatings segment
• Ensure a clear, consistent and relevant brand presence across markets and customer groups
• Develop and deliver integrated marketing communication plans across digital, social media, PR, traditional media, retail, trade, events and customer engagement channels
• Create brand awareness, customer engagement and loyalty-building initiatives for homeowners, professional painters, retailers, contractors, designers and other priority audiences
• Partner with the Regional Trade Support Manager on promotions and in-store activations
• Oversee content reflecting the brand voice, values, product benefits and sustainability commitments
• Help shape seasonal colour trends, colour collections, decorative effects, colour cards, brochures and outlet design standards
• Support product positioning, portfolio priorities and new product launches with the Regional Product Manager
• Manage creative, media, digital and PR agencies, suppliers and third-party partners
• Manage branding and communication budgets and evaluate campaign performance and return on investment
• Provide employee onboarding and guidance on brand standards, communication best practices and corporate marketing tools, including Templafy
• Ensure marketing activity follows company policies, Quality Management System, Environmental Management System, and relevant communication and sustainability guidelines
• Report to the Head of Brand Marketing

Explore Brand Manager – Decorative Coatings at Hempel A/S. Review requirements and application details.

Brand Manager – Decorative Coatings

• Lead market research and consumer insight work to understand audiences, cultural and category trends, competitor positioning and changing customer needs
• Translate research findings into practical brand and business recommendations
• Execute the Hempel Paints brand strategy across the Decorative Coatings segment across Middle Eastern markets
• Ensure a clear, consistent and relevant brand presence across markets and customer groups
• Develop and deliver integrated marketing communication plans across digital, social media, PR, traditional media, retail, trade, events and customer engagement channels
• Create brand awareness, customer engagement and loyalty-building initiatives for homeowners, professional painters, retailers, contractors, designers and other priority audiences
• Partner with the Regional Trade Support Manager on promotions and in-store activations
• Oversee content reflecting brand voice, values, product benefits and sustainability commitments
• Shape seasonal colour trends, colour collections, decorative effects, colour cards, brochures and outlet design standards
• Support product positioning, portfolio priorities and new product launches with the Regional Product Manager
• Manage creative, media, digital and PR agencies, suppliers and other third-party partners
• Manage branding and communication budgets and evaluate campaign performance and return on investment
• Provide employee onboarding and guidance on brand standards, communication best practices and corporate marketing tools, including Templafy
• Ensure marketing activity follows company policies, Quality Management System, Environmental Management System, and communication and sustainability guidelines
• Report to the Head of Brand Marketing