Brand Manager

• Develop and drive regional strategies and action plans to optimise brand growth across assigned markets
• Monitor brand performance, market trends, consumer insights and competitive landscape to identify opportunities
• Provide commercial and brand direction for regional marketing initiatives
• Develop and execute annual brand and commercial plans to drive brand equity, sales growth and profitability
• Partner with local markets to adapt regional strategies to local market needs
• Own the brand P&L, driving sales growth and profitability across the region
• Oversee budget planning, KPI setting, sales forecasting, investment allocation and performance reviews
• Lead commercial negotiations with business partners
• Monitor sales, profitability, marketing investment and key business KPIs to optimise performance and ROI
• Build relationships with brand partners and internal stakeholders through business reviews and strategic dialogue
• Act as the key regional contact for assigned brand partners
• Collaborate with country teams, brand owners, sales, marketing, e-commerce and cross-functional teams
• Lead business reviews and provide market, sales and brand performance insights
• Prepare and present business reports, forecasts, performance updates and strategic recommendations
• Track business plans, KPIs and financial targets, driving corrective actions
• Share market insights and best practices across countries

Explore Regional Brand Manager at LUXASIA. Review requirements and application details.