Brand Manager

• Build brand strategy from the ground up as the business expands into new markets
• Drive brand awareness through creative, non-paid tactics within a capped advertising budget
• Keep messaging aligned across the website-led sales channel and growing retail partner network
• Lead end-to-end planning and execution of new product launches, including naming, packaging copy, website and social assets, promotional campaigns, pre-orders, and localizing branded character content
• Oversee owned social media channels, word-of-mouth marketing, and search and generative-search optimization strategies
• Develop and execute public relations strategy, including press releases and media and KOL relationship management
• Identify, negotiate, and manage strategic cross-industry partnerships
• Design and run user and market research initiatives, including customer surveys, market studies, and exit-poll analysis
• Translate research findings into actionable marketing strategy supporting long-term brand KPIs such as organic traffic

Brand Manager jobs in Taiwan

Brand Marketing Manager