Brand Manager

• Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct
• Design and run a giving-back program with shelter and rescue partners and track its impact
• Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social, creators and press
• Run pop-ups, events, sponsorships and stunts with individual budgets and goals
• Pitch every brand moment, cause campaign and launch directly or through a managed PR agency
• Build a super-fan community and turn customer reviews, photos and stories into brand content
• Report brand health monthly and own the brand budget
• Review pages, packaging, emails and key ads before launch and conduct quarterly brand audits
• Manage national and local shelter and rescue partners, adoption events and donation drives
• Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit and track mentions
• Set monthly Rocks with the CEO and write SOPs for repeatable operations

Explore Head of Brand Marketing at KittySpout. Review requirements and application details.