Brand Manager

• Translate global brand and consumer segment strategies into locally relevant cluster plans across multiple countries.
• Build and manage the annual segment activation calendar, coordinating campaigns, initiatives, and innovation launches.
• Identify, evaluate, and prioritize growth opportunities using consumer occasions, need states, behaviours, and target cohorts.
• Develop, localize, and deploy marketing toolkits, assets, and activation guidelines.
• Drive execution of integrated marketing campaigns across markets on time, on budget, and to agreed objectives and brand standards.
• Partner with agencies and external partners to create consumer-facing content, creative assets, and media activations.
• Contribute to cluster media strategy, including channel selection, investment allocation, and audience targeting.
• Monitor and analyze brand health, media effectiveness, and commercial performance KPIs.
• Support post-campaign reviews, measure effectiveness, and apply learnings to future plans.
• Consolidate consumer, shopper, customer, and competitive insights across markets.
• Identify consumer trends, behavioural shifts, and competitive activity and translate them into recommendations.
• Provide market feedback and recommendations to global teams to shape strategies, innovation pipelines, and activation approaches.
• Act as primary segment contact for local market teams and foster collaboration and best-practice sharing.
• Work cross-functionally with Sales, Trade Marketing, Category, and Commercial teams.
• Develop sell-in materials, retailer presentations, category stories, and commercial activation plans.

• Lead the strategy, growth, and execution of key investment brands
• Translate global vision into impactful regional plans that drive consumer engagement and business performance
• Develop distinctive brand strategies
• Lead Annual Growth Plans and the three-year Brand Long-Term Plan
• Build an innovation and renovation pipeline with cross-functional teams
• Define the category growth strategy for the Breakfast Cereals portfolio
• Identify priority consumer segments and translate consumer and market insights into actionable brand-growth strategies
• Shape and refine Brand Essence and positioning
• Partner with cross-functional, regional, and market stakeholders to align brand strategy across markets
• Lead Long-Term Plans and Annual Brand Plans
• Design and deliver consumer-centric communication strategies with agencies, regional teams, and market stakeholders
• Drive campaign execution across consumer touchpoints
• Evaluate campaign effectiveness and optimize marketing investments using data, insights, and experimentation
• Identify, develop, and launch Innovation and Renovation opportunities with Technical, R&D, and cross-functional teams

Brand Manager jobs in United Arab Emirates

Brand Manager

Senior Brand Manager