Brand Manager

• Support implementation and operationalization of the Brand Building the Nestlé Way (BBNW) framework at Nestlé USA
• Assist in deploying BBNW tools and processes across divisions
• Help ensure consistency and accuracy in brand planning execution
• Help manage budgets and third-party vendor relationships
• Track timelines and deliverables
• Support cross-functional meetings and workshops
• Collect, analyze, and synthesize quantitative and qualitative data
• Identify trends and diagnose issues
• Support strategic brand recommendations and data-driven decision-making
• Assist in designing and executing consumer research, including surveys and interviews
• Interpret syndicated data sources, including POS and panel data
• Develop dashboards and reports to communicate findings
• Collaborate with brand teams, commercial leads, and the BGS team to support process adoption
• Contribute to continuous improvement of brand-building capabilities

Senior Associate Brand Marketing

• Create and oversee ASCO and Conquer Cancer brand strategy and priorities
• Set brand guidelines, brand vision, future growth direction, and account for environmental influences
• Build relationships with internal stakeholders and develop brand ambassadors through ongoing brand education
• Partner with content strategy staff and marketing strategists on campaign direction and creative asset development
• Guide design according to brand guidelines and design best practices
• Drive brand positioning for new programs and products, including product naming, identifiers, and creative guides
• Translate marketing objectives into creative strategies and guide visual campaign execution
• Directly produce design assets for high-visibility projects
• Develop and manage accessible brand templates and self-service toolkits
• Serve as primary creative reviewer and provide final brand approval for high-visibility multimedia campaigns
• Contribute to operational guardrails, copyright compliance, and ethical standards for generative AI tools
• Manage onboarding and relationships with outside firms and consult on digital and print deliverables
• Conduct visual and message-compliance audits and remediate brand drift
• Partner with IT on the Digital Asset Management System (DAMS), ensuring assets are organized, updated, and adopted
• Monitor industry design and brand storytelling trends and bring fresh ideas to marketing and communications

Brand Manager jobs in Virginia

Senior Associate Brand Marketing

Brand Strategy Partner