Brand Manager

• Define and lead product strategy for how Walmart protects brands across Marketplace
• Understand customer, seller, brand, and Walmart associate needs and design experiences that protect brands and customer trust while enabling legitimate sellers to grow
• Reimagine manual Brand Protection experiences through self-service and automation
• Give brands better tools to protect themselves
• Enable associates to investigate and resolve issues faster, more consistently, and at scale
• Identify how Brand Protection capabilities can strengthen Walmart’s value proposition to brands
• Help brands confidently invest, build, and grow their businesses on Marketplace
• Serve brands, sellers, Walmart associates, and customers through Brand Protection products

Staff Product Manager – Brand Protection

• Support brand marketing strategy for assigned campaigns, including positioning, campaign platforms, and creative briefs grounded in clinical claims substantiation and competitive intelligence
• Partner with Creative, Social, Copy, and Influence teams to build full-funnel campaign elements across DTC, Amazon, and prestige retail partners such as Sephora
• Maintain go-to-market toolkits, marketing SharePoint content, launch tiering, and brief templates
• Manage launch timelines across phased global rollouts and coordinate dependencies across Creative, Retail, Media, and regional brand teams
• Maintain RACI matrices and flag timeline risks with mitigation options
• Support marketing budget allocations tied to volume, share, and ROI outcomes
• Manage early-read and post-launch performance reporting across DTC, Amazon, and Sephora
• Track campaign spend against budget, flag variances, and contribute to measurement frameworks
• Coordinate regional execution across North America, EU, APAC, and ANZ
• Build relationships with regional creative, retail media, and commercial stakeholders
• Prepare leadership and cross-regional strategy and performance updates
• Build PowerPoint decks, Excel models, and PDFs
• Present brand strategy, launch plans, and performance updates to managers and cross-functional partners
• Report to the Senior Director of NA Integrated Campaigns and Global Retail Marketing
• Travel occasionally for launch events, retail partner meetings, and regional team collaboration

Brand Manager jobs in Washington

Staff Product Manager – Brand Protection

Global Brand Manager