Business Intelligence Analyst

• Own Salesforce Marketing Cloud architecture and CRM data systems for BSON
• Build predictive models for enrollment yield, deposit risk, and lead scoring
• Maintain integrations and program-level lifecycle funnel and engagement reporting
• Own paid media performance reporting and full-funnel attribution
• Oversee market analysis
• Input data governance across Salesforce systems and build data models
• Deliver executive dashboards and data storytelling for school leadership
• Support the annual Brand Health Study and competitive intelligence research as needed
• Serve as BSON's point of contact for day-to-day data operations
• Build and optimize data integrations among Salesforce Marketing Cloud, Education Cloud, Slate, LMS platforms, and adjacent university systems
• Ensure effective data inputs from and to vendors and agencies
• Partner with BSON Admissions and Georgetown University's Undergraduate Admissions on applicant-stage data
• Engage with Advancement teams regarding alumni and donor data points
• Address Salesforce and data governance questions with Information Systems and University Medical Center departments
• Coordinate with external partners on data delivery and campaign performance
• Report to the Senior Director of Marketing Strategy & Engagement as the primary business intelligence partner
• Inform paid media strategy through data modeling and Salesforce tracking without setting the strategy

Business Intelligence Analyst jobs in Washington

Associate Director, Business Intelligence and Analytics