Chief Marketing Officer

• Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states
• Own the full funnel, including paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling
• Lead and grow a team of 15–25+ marketers across social, digital, paid, creative, and content
• Hire, mentor, and build internal career pathways for top talent
• Define and track KPIs including CAC, CPL, cost-per-signed-case, and ROI
• Build dashboards and reporting cadences driving weekly/monthly strategic decisions
• Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets
• Develop campaigns for bilingual English/Spanish audiences
• Navigate state-specific Bar/legal advertising compliance requirements
• Own a $10M+ annual marketing budget
• Negotiate vendor/media contracts and hold partners accountable to ROI
• Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership