Chief Marketing Officer

• Develop annual, quarterly and monthly marketing plans with qualified-lead, CPQL, CAC and ROAS targets
• Manage the marketing budget and shift spend toward converting channels
• Audit, rebuild and run Google Ads by practice area and language
• Manage Meta and other paid channels
• Set up conversion and call tracking with lead and referral sources
• Report from lead to revenue by channel, practice area and language
• Define qualified leads and speed-to-lead standards with the COO and intake team
• Win back prospects who completed an assessment or consultation but did not retain
• Oversee website, SEO and GEO, coordinating technical work with an external developer
• Lead content, email nurture, past-client campaigns, referral partnerships and brand positioning
• Lead and manage the marketing team and contractors through role cards, priorities, 1:1s, scorecards and hiring
• Ensure ads, pages and scripts receive attorney review under California and Texas advertising rules
• Build funnel tracking and dashboards during the first 30 days
• Optimize conversion and follow-up processes during days 31–60
• Scale campaigns based on cost per retained client and ROAS during days 61–90
• Deliver monthly lead-to-revenue reports and grow retained matters in line with the firm's 25% revenue-growth goal
• Send a written one-page report every Friday and attend weekly 1:1s with the CEO and COO
• Make logged optimization changes within the approved budget while obtaining CEO approval for budget increases, channels, vendors, tools, hires, brand changes and legal claims

Explore Head of Marketing at Law Offices of Sabrina Li, P.C.. Review requirements and application details.