Chief Marketing Officer

• Own GoMining's global commercial strategy and overall revenue performance.
• Set revenue targets, commercial priorities, and growth plans across products, markets, and customer segments.
• Own performance across digital sales, VIP, retention, partnerships, and direct sales.
• Identify new revenue opportunities across existing and new products.
• Build a predictable commercial operating model with clear ownership, KPIs, and accountability.
• Own commercial unit economics, margins, pricing principles, discounts, and promotional mechanics.
• Identify revenue leakage across acquisition, conversion, payments, retention, and monetization.
• Define customer segmentation and commercial treatment by value, behavior, geography, and product usage.
• Develop cross-sell and upsell strategies across the GoMining ecosystem.
• Drive acquisition, conversion, repeat purchases, retention, and customer lifetime value.
• Develop the commercial strategy for VIP and high-value customer segments.
• Improve sales funnels and conversion with Product, Marketing, and Analytics.
• Launch commercial campaigns, promotions, and initiatives and measure incremental impact.
• Build systematic approaches to reactivation, retention, and customer value growth.
• Partner with Product GMs to translate product metrics into commercial outcomes.
• Influence product roadmaps based on revenue potential and customer behavior.
• Own the commercial side of new product and market launches.
• Define pricing, packaging, offers, and monetization strategies with Product and Finance.
• Drive adoption and cross-sell between mining, payments, and Bitcoin financial products.
• Build and lead a high-performing commercial organization.
• Establish KPIs, forecasting, reporting, and performance management across commercial teams.
• Run regular business reviews against targets.
• Work with the CEO and executive team on company strategy and growth priorities.
• Create a data-driven culture based on measurable business impact.

Explore Chief Commercial Officer – CCO at GoMining. Review requirements and application details.