Chief Marketing Officer

• Develop and lead Optiv's enterprise marketing programs and events strategy
• Own Optiv's comprehensive portfolio of corporate, national, regional, partner, client, executive, industry, internal, and CSR events
• Develop a multi-year roadmap driving pipeline growth, customer engagement, partner alignment, and market differentiation
• Establish portfolio governance, prioritization, investment criteria, operating standards, and measurement frameworks
• Ensure consistent brand experiences, operational excellence, and measurable outcomes across event types and geographies
• Advise senior and executive leaders on program strategy, audience engagement, and investment decisions
• Lead planning, execution, and measurement of integrated corporate, national, and regional marketing programs
• Design and deliver curated marketing experiences tied to campaigns, corporate initiatives, regional growth, and partner activities
• Partner with Demand Generation, Partner Marketing, Field Marketing, Brand and Communications, Creative, Digital Marketing, Content, and Marketing Operations
• Collaborate with Sales GTM leadership and regional sales leaders to deliver programs supporting pipeline development, acceleration, and conversion
• Oversee event prospectuses, sponsorship packages, budgets, contract negotiations, reconciliation, event recaps, and performance reporting
• Manage Optiv's company merchandise program, including budget, vendors, product strategy, inventory, and internal support
• Own the marketing program budget and MDF forecast; partner on MDF, DDF, PDF, and BDF generation
• Build OEM and alliance relationships and expand co-marketing and funding opportunities
• Lead joint marketing plans supporting business initiatives, technology plays, solution priorities, and co-innovation
• Develop executive roundtables, advisory forums, and industry-facing engagements
• Lead planning and strategy for Optiv Kick Off, including content, logistics, executive engagement, sponsorships, partner participation, budget, attendee experience, and evaluation
• Manage multi-million-dollar budgets across events, marketing programs, internal events, sponsorships, and CSR initiatives
• Establish KPIs and executive reporting on performance, engagement, pipeline contribution, sponsorship utilization, value delivery, and ROI
• Analyze results and market insights to optimize the portfolio and reallocate resources
• Evaluate and implement event technology, automation, and measurement capabilities
• Lead agency, contractor, and vendor relationships, including selection, negotiation, performance management, and financial stewardship
• Lead, mentor, train, and develop a high-performing marketing programs and events team
• Establish team priorities, goals, metrics, operating models, and standards
• Build team capability through coaching, performance management, career development, workforce planning, and succession planning
• Foster accountability, collaboration, innovation, continuous improvement, and data-driven decision-making
• Oversee event agencies, contractors, consultants, and surge resources
• Comply with policies and standards and perform other duties as assigned

Explore Director, Marketing Programs at Optiv. Review requirements and application details.