Chief Marketing Officer

• Execute Influencer Marketing and TikTok Shop campaigns from creator scouting and negotiation through operational follow-up and results reporting
• Identify and evaluate creators according to audience, content category, campaign objectives, and senior-team-defined profiles
• Contact, negotiate with, and manage 20–30 active creators during each campaign phase
• Coordinate fees, deliverables, publication dates, usage rights, exclusivity terms, and required documentation
• Develop and adapt campaign briefs according to client guidelines and platform requirements
• Request campaign materials, review content, and validate deliverables against approved briefs
• Coordinate feedback and content adjustments between creators, clients, and internal teams
• Monitor campaign timelines and ensure creators meet agreed publication dates
• Track sales and content performance by creator and identify optimization opportunities
• Coordinate adjustments to advertisements, content formats, or publication schedules
• Maintain records of creator information, negotiations, contracts, deliverables, and campaign results
• Prepare campaign reports, performance analyses, and presentations for clients and TikTok
• Participate in client meetings and provide updates on campaign progress, results, and operational challenges
• Coordinate with Creative, Paid Media, Account Management, Finance, and Legal teams
• Identify operational risks or delays and follow up until resolution
• Maintain relationships with creators, talent managers, and influencer agencies
• Stay informed about TikTok Shop updates, platform trends, creator formats, and Beauty-category best practices

Chief Marketing Officer jobs in Mexico

Senior Influencer Marketing Executive, Beauty