Chief Marketing Officer

• Lead the North America go-to-market strategy for Thermo Fisher Scientific’s ImmunoDiagnostics Division across Allergy and Autoimmunity portfolios
• Shape the regional growth agenda and translate divisional strategy into integrated audience, portfolio and channel plans
• Build and lead a high-performing organization of approximately 15 colleagues, including five direct reports
• Align marketing functions around value propositions, audience journeys, channel strategies and conversion objectives
• Identify growth opportunities and make portfolio and resource choices
• Drive utilization, market share, revenue and margin growth
• Build demand generation across payor, healthcare professional, laboratory, health-system and patient audiences
• Own regional portfolio strategy, positioning, messaging, lifecycle priorities and launch readiness
• Set the vision for digital and omnichannel customer experiences across web, search, social, content, marketing automation and customer journeys
• Translate customer, key opinion leader and market insights into roadmaps, forecasts and portfolio decisions
• Equip sales teams with content, tools, platforms, training and field support
• Set strategy for congresses, trade shows, advocacy, public relations, influencer and thought-leadership programs
• Establish marketing KPIs, closed-loop reporting, ROI frameworks and continuous-improvement initiatives using data, AI and automation
• Own the regional marketing budget and forecast
• Ensure marketing activities and communications meet regulatory, privacy, quality, cybersecurity and industry requirements
• Partner with Sales, Global Marketing, Medical Affairs, Regulatory, Finance, Operations, Product Development, Analytics and strategic customers

Chief Marketing Officer jobs in Michigan

Director, Marketing – North America