Chief Marketing Officer

• Build and scale Cengage's global Marketing Technology and Data function and team
• Define the vision, governance, and operating model for the marketing technology and data ecosystem
• Develop and own the marketing technology strategy and roadmap aligned to business priorities and customer experience goals
• Translate marketing and business needs into technology recommendations, investment priorities, and implementation plans
• Define the future-state MarTech ecosystem and supporting architecture
• Establish marketing data vision, governance, operating model, and roadmap
• Define data platforms, standards, architecture, and integration strategies for personalized experiences, trusted reporting, AI, and advanced analytics
• Lead data quality, stewardship, taxonomy, and master data management initiatives
• Evolve marketing measurement through attribution, performance dashboards, experimentation, and actionable insights
• Oversee marketing data operations, including pipelines, integrations, privacy, governance, and operational processes
• Establish governance for evaluating, selecting, implementing, and retiring marketing and data technologies
• Maintain an inventory of marketing applications, integrations, licenses, and business owners
• Lead technology rationalization efforts and improve platform adoption
• Develop standards, policies, and operating procedures
• Manage technology intake, prioritization, evaluation, and recommendation processes
• Partner with Procurement and Finance on contracts, licensing, renewals, and spend forecasting
• Build business cases and technical requirements for technology investments
• Establish vendor performance management and strategic partnerships
• Develop and implement the marketing AI roadmap
• Identify, pilot, and scale AI-powered capabilities
• Enable testing frameworks, measurement approaches, and continuous optimization
• Evaluate emerging technologies and recommend innovations
• Build partnerships across Marketing, Digital, IT, Procurement, Finance, Sales, Security, Legal, and external vendors
• Align cross-functional roadmaps, delivery timelines, and investment priorities
• Drive organizational adoption through enablement, change management, documentation, and standards
• Lead, coach, and develop a global marketing technology and data team
• Establish team goals, development plans, and success metrics
• Recruit and retain top talent while building future organizational capabilities

Explore Director, Marketing Technology – Data Operations at Cengage Group. Review requirements and application details.