Chief Marketing Officer

• Develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services
• Plan, organize, implement, evaluate, and direct marketing and public relations programs to maintain and increase census
• Develop and maintain policies and procedures governing release of resident, employee, and facility information in accordance with Privacy Rules and Regulations
• Assist department directors with marketing and public relations policies, procedures, training, and orientation
• Review marketing and public relations policies and procedures at least annually
• Develop, implement, and track customer satisfaction surveys
• Ensure public information materials accurately describe facility services
• Organize and implement internal communications through bulletin boards, newsletters, brochures, meetings, and announcements
• Schedule and participate in departmental meetings
• Provide creative support to activity and social services departments
• Maintain liaison with families, residents, community leaders, civic leaders, hospitals, physicians, discharge planners, social workers, community organizations, and referral sources
• Participate in community service and civic groups
• Contact news media about beneficial new programs and promotions
• Keep the Administrator informed of noteworthy newspaper, radio, and television coverage
• Establish an accurate public-relations information area during emergencies
• Prepare a departmental operating budget and allocate resources
• Serve on facility committees as directed by the Administrator
• Maintain confidentiality of resident care information and protected health information
• Interpret resident rights to residents, families, and staff
• Supervise employees

Explore Marketing Director at PACS. Review requirements and application details.