Chief Marketing Officer

• Own the integrated European multibrand marketing strategy across all GM nameplates and brands marketed in Europe, including Cadillac and Corvette
• Build awareness, consideration, cultural relevance, and demand among luxury, performance, EV, and enthusiast audiences
• Lead market and product launches across positioning, audience strategy, creative, media, PR, social, influencer, experiential, retail, and partner activation
• Build and operate a full-funnel growth engine across paid, owned, earned, digital, CRM, retail, and partner channels
• Set targets and optimize acquisition, lead generation, nurture, conversion, cost efficiency, and return on marketing investment
• Align marketing with sales forecasts, vehicle availability, inventory, pricing, retail readiness, network coverage, portfolio mix, and profitability objectives
• Adapt marketing strategies across European direct-to-consumer, digital commerce, agent, dealer, and distributor models
• Enable partners with localized campaign toolkits, content, media guidance, digital assets, retail materials, lead-management standards, and measurement frameworks
• Own the customer journey from discovery through purchase, onboarding, ownership, and advocacy
• Improve websites, configurators, digital commerce, CRM, lead forms, test-drive booking, retailer handoffs, and lifecycle engagement
• Maximize Cadillac’s Formula 1 platform through year-round activation driving fan engagement, customer acquisition, and retail outcomes
• Use data, analytics, marketing technology, experimentation, automation, and responsible AI to improve targeting, personalization, speed, and effectiveness
• Manage the European marketing budget and measurement across brand health, demand, conversion, cost per qualified lead, cost per acquisition, and marketing ROI
• Lead and develop the European marketing team and agency ecosystem
• Partner with Global Marketing, Global Cadillac, GM Europe, Sales, Product, Commercial Operations, Network, Finance, Legal, Customer Experience, and other functions
• Deliver launches, Formula 1 activations, partnerships, and priority campaigns on time and within budget

Explore Head of Marketing – Europe at General Motors. Review requirements and application details.