Chief Marketing Officer

• Develop integrated marketing campaigns supporting School priorities
• Execute annual marketing plans
• Collaborate with Enrollment Management on graduate recruitment marketing
• Coordinate marketing across multiple campuses and program locations
• Develop and maintain content calendars for digital and social channels
• Partner with academic departments and program directors to gather content and ensure marketing materials accurately reflect current program offerings
• Lead strategy and governance for the School website
• Improve user experience and conversion
• Oversee content architecture and coordinate major website redesigns
• Monitor analytics and recommend improvements
• Ensure website and digital marketing materials comply with university accessibility standards
• Develop recruitment collateral and support graduate program launches
• Coordinate advertising campaigns and produce print and digital marketing materials
• Support email marketing and CRM campaigns for prospective student communications
• Support domestic and international recruitment initiatives
• Develop marketing plans for conferences, symposiums, lectures, admissions events, and major announcements
• Coordinate promotional campaigns and produce event collateral
• Manage analytics and reporting, including GA4, across social and digital channels
• Research peer institution marketing practices and emerging digital trends
• Ensure consistent visual identity, develop marketing toolkits, and maintain brand standards across departments

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