Chief Marketing Officer

• Set up, manage, and optimize digital advertising campaigns across TikTok Ads, Google Ads, Meta Ads, and other relevant performance marketing platforms
• Monitor campaign performance daily and implement optimization strategies to achieve client KPIs and business objectives
• Manage campaign budgets and pacing to ensure efficient spending and maximum return on investment
• Conduct performance analysis and optimize audiences, creatives, bids, targeting, placements, and budget allocation
• Develop and execute A/B testing initiatives
• Work with Marketing Solutions and Client Management teams on media planning, campaign execution, and performance reporting
• Independently manage complex client accounts and campaigns with minimal supervision
• Identify root causes of campaign performance issues and recommend data-driven solutions
• Provide guidance and optimization best practices to junior team members
• Assist with tracking implementation and validation, including UTM tracking, Google Analytics, Google Tag Manager, Meta Pixel, and other measurement solutions
• Stay current with platform updates, industry trends, and performance marketing best practices
• Support internal projects and process improvements to improve campaign efficiency and reporting accuracy

Senior Performance Marketing Executive – Ad Ops

• Support trade marketing campaigns, product launches, and retail activations
• Manage and execute promotional activities, events, roadshows, and in-store activations
• Provide on-site event support and engage in sales activities
• Prepare pitching proposals, quotations, and presentations
• Develop brochures, flyers, posters, price lists, and POS materials
• Create and manage promotional campaign content
• Maintain product information, digital media, and news stories across marketing channels
• Manage third-party website content
• Oversee Shopee and Lazada e-commerce platforms, including product listings, promotions, and customer engagement strategies
• Track and analyze trade marketing performance
• Prepare event materials and reports and maintain marketing documentation
• Use market insights and competitor analysis to refine trade marketing strategies