Chief Marketing Officer

• Build and run CareerMD’s full marketing function across B2B and B2C sides of its two-sided marketplace
• Generate marketing qualified leads and sales qualified leads that convert to employer revenue
• Develop and manage multi-channel marketing across email, paid search, paid social, content marketing, SEO, and event-based marketing
• Strengthen CareerMD’s brand among healthcare employers and improve awareness, NPS, and employer satisfaction
• Partner with Sales on lead quality standards, pipeline coverage targets, and performance feedback loops
• Develop account-based marketing capabilities for strategic employer accounts
• Grow the network of registered and engaged physicians and advanced practice providers
• Improve registrations, monthly active users, job applications, and career fair attendance
• Manage and optimize email marketing, including segmentation, deliverability, lifecycle automation, A/B testing, and reporting
• Build diversified paid and organic acquisition channels, including programmatic display, SEO, and content
• Design and run A/B and multivariate experiments across channels, audiences, messaging, and creative
• Develop audience segmentation based on specialty, career stage, and engagement behavior
• Build CareerMD’s organic presence through content marketing, SEO, and community initiatives
• Own performance marketing strategy, budget allocation, campaign execution, and reporting
• Establish metrics frameworks covering CAC, LTV, MQL/SQL volume and conversion, registration and application costs, email engagement, and channel ROI
• Build dashboards and reporting cadences for leadership
• Manage the marketing budget and optimize channel mix
• Collaborate with Sales, Operations, Product, and CHG Healthcare sister brands
• Contribute market intelligence, audience insights, and competitive perspective to business strategy
• Build, lead, and develop a high-performing marketing team
• Implement marketing technology and AI tools
• Establish best practices for campaign planning, creative development, analytics, attribution, and reporting

Chief Marketing Officer jobs in Utah

Senior Marketing Director