Community Manager

• Own Ursa Major’s social strategy, editorial direction and content calendar and curation across Instagram, TikTok, Facebook and emerging channels.
• Develop social-first concepts and stories around the brand, products, ingredients, people, Vermont roots and broader world.
• Work closely with the creative team and founders to bring ideas to life.
• Build and nurture an engaged social community using a creator CRM and collaborating with the Creator Marketing team.
• Monitor cultural trends and conversations about the brand and competitors.
• Lead organic social support for product launches, campaigns, events, partnerships and other brand initiatives.
• Identify high-performing organic content for paid amplification with the Growth team.
• Use engagement, performance and insights data to improve content and channel strategy.
• Connect owned social storytelling with the creator ecosystem.
• Build and manage a small social team over time.
• Drive on-brand visual and written storytelling, meaningful engagement and growing brand affinity.
• Track engagement rate, shares and saves, organic reach, video engagement/watch time, qualified community growth and paid-amplified social content performance.

Community Manager jobs in Vermont

Senior Manager, Social & Community