Content Manager

• Develop and manage TikTok content strategies aligned with brand objectives, target audiences, and growth goals.
• Create and maintain content calendars, publishing schedules, and campaign plans.
• Research trending formats, sounds, hashtags, creators, and emerging content opportunities.
• Develop creative concepts, content series, and video ideas tailored to each brand's identity.
• Identify opportunities to improve organic reach, audience engagement, and follower growth.
• Work closely with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce engaging TikTok videos.
• Prepare creative briefs, scripts, references, and production guidelines.
• Coordinate content production and ensure videos are delivered on schedule.
• Review videos before publishing for quality, accuracy, and brand alignment.
• Provide actionable feedback to improve content quality and performance.
• Manage daily TikTok publishing across assigned brand accounts.
• Write captions, select hashtags, and optimize posts for discoverability.
• Monitor comments, audience interactions, and emerging conversations.
• Maintain a consistent brand voice across published content.
• Monitor views, watch time, retention, engagement rate, follower growth, and conversions.
• Identify top-performing content and replicate successful formats.
• Analyze underperforming videos and recommend improvements to hooks, pacing, storytelling, and creative execution.
• Prepare regular performance reports with insights, trends, and opportunities.
• Refine content strategies using performance data.
• Monitor TikTok trends, algorithm updates, platform features, and audience behavior.
• Research competitors and successful creators.
• Experiment with new formats, storytelling techniques, and creative approaches.
• Translate emerging trends into relevant content opportunities for brands.