Content Manager

• Develop content strategies for different audiences, platforms, and markets.
• Adapt content to platform-specific formats, algorithms, and user behavior.
• Translate complex crypto, financial, and technical products into clear, engaging stories.
• Create original short-form videos, graphics, photos, threads, and other content formats.
• Collaborate with designers and video editors to produce high-quality content.
• Repurpose product updates, PR materials, and long-form content into platform-native social content.
• Own the content calendar and publishing workflow.
• React to trends, news, and market events while maintaining a consistent brand voice.
• Develop social media as a measurable acquisition and conversion channel.
• Own KPIs for reach, engagement, traffic, registrations, and paying users.
• Set up and maintain tracking through UTMs, attribution, and analytics tools.
• Analyze performance, generate insights, and test formats and growth hypotheses.
• Build and scale KOL and influencer collaborations, including sourcing, briefing, negotiation, and ROI measurement.
• Experiment with unconventional organic growth mechanics.
• Align social activity with CRM, Retention, SEO, Performance Marketing, and PR.
• Monitor community sentiment and manage moderation across social channels.
• Support crisis communication and respond to scams, impersonation, negative feedback, and reputational risks.
• Collaborate with Product, Design, Legal, and Leadership on large-scale multi-channel campaigns.
• Ensure compliance with regulatory requirements for financial and crypto products, including geo-restrictions and communication limitations.

Explore Senior Content Manager at GoMining. Review requirements and application details.