Content Manager

• Lead end-to-end content design for key initiatives from discovery and narrative development through prototyping, launch, and optimization
• Define and scale high-performing content styles, messaging strategies, and narrative patterns across Storefronts and growth-oriented journeys
• Use research, testing, and performance insights to improve content effectiveness and codify repeatable frameworks and standards
• Partner with Product, Design, Marketing, SEO, and Brand to shape value propositions, naming, framing, and storytelling
• Translate product capabilities into clear, compelling, launch-ready narratives connecting campaign messaging with early product experiences
• Lead the application and evolution of Rocket’s voice and tone across storefront and growth experiences
• Ensure content reflects the Rocket brand, product truth, accessibility principles, and client psychology
• Establish principles, examples, and best practices for consistent content decisions across high-visibility touchpoints
• Create playbooks, guidance, reusable tools, and AI-enabled workflows
• Use and evaluate AI to accelerate synthesis, exploration, prototyping, and testing while maintaining accuracy, brand integrity, privacy, and customer trust
• Partner with content designers across Rocket to extend effective approaches and improve organizational consistency
• Facilitate working sessions and mentor content designers
• Shape landing and entry experiences, product storytelling, launch messaging, market readiness, and early lifecycle conversion moments
• Influence product positioning and extend voice, tone, narrative, and performance approaches across Client, Pro, and Enterprise

Explore Lead Content Designer – Storefronts, Growth at Rocket Mortgage. Review requirements and application details.