Content Manager

• Own the Revenue Cycle Management (RCM) beat and content roadmap within the broader editorial strategy
• Develop fluency in athenahealth's RCM solutions, customer needs, market context, and go-to-market priorities
• Write RCM content, especially high-quality blogs and eBooks supporting audiences across the funnel
• Flex into Value-Based Care, Payer, Interoperability, and Patient Experience content areas as needed
• Conduct interviews, review data, and perform research to create accurate, useful, compelling content
• Tailor content and voice for Specialties, Enterprise, Small Group, and Group audiences
• Consult on landing pages, emails, and webinars to maintain narrative consistency and editorial quality
• Create briefs for freelance writers and review their work for accuracy, quality, and alignment
• Coordinate stakeholder review and approval cycles, track feedback and decisions, and communicate content status
• Partner with Product and Portfolio Marketing, Brand, and Integrated Marketing on messaging, campaigns, and go-to-market initiatives
• Apply SEO and AI search optimization practices, including AIO, LLMO, and GEO
• Use performance insights to refine topics, formats, and future content plans
• Audit RCM and adjacent-domain content for gaps, overlaps, refresh opportunities, and new-content priorities
• Report to the Senior Manager, Editorial Content and collaborate across a matrixed organization

Content Manager jobs in North Carolina

Senior Manager, Content Production