Content Marketing Manager

• Lead content development for selected priority verticals
• Research and create white papers, industry reports, in-depth analysis, customer stories, articles, landing pages and campaign assets
• Work with Field Marketing to identify content needs and build full-funnel content journeys
• Develop SEO-driven content and optimize existing content to increase organic visibility, qualified traffic and conversion
• Build a systematic approach to content repurposing and distribution
• Translate editorial priorities and strategic narratives into compelling content while maintaining editorial standards and tone of voice
• Interview customers, internal experts and external specialists
• Collaborate with Field Marketing, Lifecycle, Social, SEO, PR and Sales to activate content across channels and campaigns
• Own content acquisition and performance KPIs
• Manage content projects end-to-end from research and briefing through writing, publication, distribution, measurement and optimization

Content Marketing Specialist

• Create new educational materials in Google Slides
• Redesign and optimize existing materials
• Transform complex digital topics into simple, progressive explanations
• Structure information to facilitate understanding and retention
• Design exercises, practical cases, role-play scenarios, and interactive elements
• Adapt content to the needs of a senior audience
• Create and improve educational booklets provided after workshops
• Summarize the key topics covered during sessions
• Design practical reference sheets for use at home
• Improve readability, information hierarchy, and layout
• Ensure visual and educational consistency across materials
• Identify friction points in existing materials
• Suggest new ways to explain or represent concepts
• Incorporate developments in digital technology and new usage patterns
• Contribute to the creation of shared educational standards
• Analyze feedback from participants and trainers
• Check the clarity, consistency, and visual quality of materials
• Standardize and keep the educational resource library up to date
• Ensure compliance with educational and visual standards

Learning Designer, Digital Content

• Concevoir des contenus pédagogiques adossés à un référentiel cadre
• Assurer une veille sur les actualités numériques et pédagogiques
• Concevoir une articulation pédagogique cohérente et une progression
• Rédiger des contenus pédagogiques engageants, avec des experts internes et externes si nécessaire
• Intégrer les contenus dans l’éditeur de la plateforme Pix
• Participer à l’élaboration de cahiers des charges pour des simulateurs interactifs avec d’autres équipes
• Assurer le suivi qualité des contenus pédagogiques
• Synthétiser et prioriser les retours utilisateurs
• Évaluer et améliorer continuellement les contenus via l’analyse des données d’utilisation et des panels utilisateurs
• Contribuer avec l’équipe de développement agile aux évolutions de Pix améliorant l’expérience utilisateur
• Participer à la conception d’évolutions optimisant les processus et outils internes

Content Marketing Manager jobs in France

Content Marketing Specialist

Learning Designer, Digital Content

Learning Content Designer