Content Marketing Manager

• Establish an organic search baseline covering traffic, impressions, rankings, branded versus non-branded performance, landing pages, backlinks, and technical health
• Develop and execute keyword and topic strategy across lien resolution, Medicare, Medicaid, ERISA, medical liens, subrogation, settlement administration, and personal injury firm operations
• Build and maintain the editorial and blog calendar
• Connect organic visibility to qualified traffic, leads, and pipeline
• Write and edit blog posts, guides, checklists, templates, FAQs, reports, eBooks, whitepapers, case studies, infographics, and website content
• Partner with subject-matter experts, Customer Success, company leadership, Product Marketing, Design, and marketing operations
• Develop customer case studies and support executive and employee thought leadership
• Manage the public-facing resource center and LinkedIn content calendar
• Write and edit customer newsletter, nurture, and release-announcement copy
• Create event content and post-event recaps
• Optimize service pages, landing pages, metadata, and on-page SEO/AEO
• Refresh or consolidate underperforming pages
• Partner on calls to action, forms, and conversion paths
• Report on content performance and recommend what to scale, update, or stop

Explore Senior Content Marketing Specialist at ZipLiens. Review requirements and application details.