Content Marketing Manager

• Drive online content strategy to increase digital engagement and online performance across multiple channels and provide measurable marketing ROI
• Manage Ochsner’s Thought Leader program with executives and senior physicians representing the healthcare brand on Twitter and LinkedIn
• Ghostwrite social content for Ochsner executives
• Implement strategies for professional audiences on LinkedIn and Twitter to increase employee advocate engagement
• Support social media content using storytelling to showcase health services
• Post engaging content across social media channels to drive regional service-line conversions
• Monitor social media postings and manage online communities
• Draft, edit and proofread website, social media, advertising, newsletter and blog content, including video and creative assets
• Collaborate with brand, design and creative media teams and manage external vendor partners
• Analyze data and user behavior, track outcomes, improve online user experience and report ROI insights to leadership
• Manage special web projects to improve user experience, speed and web-platform technology
• Keep executive and operations leaders informed of digital performance

Content Marketing Manager jobs in Louisiana

Senior Digital Content Specialist