Content Marketing Manager

• Build landing pages, articles, guides, case studies and other high-intent website content
• Apply SEO and AEO best practices to improve discoverability for shipping solutions
• Improve content, messaging and conversion journeys toward sign-up, enquiry and first shipment
• Develop paid-channel hooks, messaging angles, ad copy, scripts and creative concepts with Performance Marketing
• Review paid-content performance and apply learnings to future creative
• Develop email themes, messaging and nurture campaigns that educate prospects and address objections
• Own email content and journey thinking while partnering on technical CRM setup and deployment
• Develop partnership content, sales collateral, campaign-launch assets and other growth materials
• Use website, search, email and paid-campaign data to recommend improvements
• Use AI for research, ideation, optimisation and content production
• Collaborate with Product Marketing, Performance Marketing, Commercial and regional teams to create content that drives measurable business outcomes

Senior Specialist, Content Marketing

• Draft and produce insurance content, including product guides, comparison pages, and FAQs, using AI tools and subject-matter expertise
• Work with the SEO Manager on content briefs and priorities, converting target topics and keywords into published, compliant articles
• Fact-check and sign off on every published article against Malaysian policy wordings, premium tables, and live product terms
• Screen content for BNM disclosure requirements, MOH guideline adherence, and Takaful-specific regulatory nuances
• Drive link-building and digital PR through guest placements and expert commentary in Malaysian finance and health media
• Build and maintain a knowledge base of Malaysian insurer product updates, premium changes, and policy shifts
• Own the quality framework for an AI-assisted publishing pipeline producing 100–150 articles per month
• Serve as the named expert author/reviewer on Bowtie's highest-traffic articles
• Own content creation, accuracy, compliance, and external credibility-building for Bowtie Malaysia's insurance and health content

Insurance Content Specialist

• Learn the product through hands-on use, demos, and conversations
• Keep up with new releases and understand capabilities, use cases, limits, and product messaging
• Work with Sales and Customer Success, listen to customer calls, and speak with customers to understand goals, questions, and objections
• Find useful examples and customer stories and validate results before publication
• Connect product features to customer problems and to other existing and new features
• Decide which benefits to lead with for each audience and piece of content
• Explain why the product matters rather than simply listing features
• Maintain a shared record of useful customer examples, product explanations, and claims
• Write and improve landing pages, feature and use-case pages, emails, customer stories, and social posts
• Develop content for product launches and campaigns through review and publication
• Review marketing assets and identify product value that is missing, outdated, or poorly explained
• Use customer and colleague feedback and content performance to prioritize improvements
• Report to the Growth Marketing Manager and work closely with Sales, Partnerships, Client Success, and Product
• Contribute to demos, qualified sales conversions, and timely, high-quality product marketing and content delivery

Content Marketing Manager jobs in Malaysia

Senior Specialist, Content Marketing

Insurance Content Specialist

Product Marketing, Content Specialist