Content Marketing Manager

• Own and maintain enterprise metadata schemas, taxonomy frameworks, naming conventions, and tagging standards across all digital assets
• Ensure assets are consistently categorized, searchable, and reusable across studios, marketing, and product teams
• Define and enforce metadata governance, controlled vocabularies, and asset classification structures
• Manage asset lifecycle processes including ingestion, classification, versioning, archiving, and retirement
• Conduct regular asset audits and drive remediation of duplicate, outdated, or poorly tagged content
• Ensure compliance with usage rights, licensing requirements, brand standards, and asset governance policies
• Support DAM operations including asset upload, cataloguing, organization, and structure within AEM Assets
• Analyze search behavior, usage patterns, and metadata quality to improve asset discoverability and reuse
• Collaborate with creative groups, marketing, product units, IT, and technology teams
• Support workflows for content ingestion, review, approval, and cross-channel distribution
• Develop and maintain DAM guidelines and documentation
• Provide training and support to business users on metadata standards, search practices, and DAM usage
• Support continuous improvement of metadata quality, asset reuse, and content operations efficiency
• Establish the DAM as the single authoritative source for digital content and support AI-ready automated content operations

Explore Digital Content Management Specialist at Aristocrat. Review requirements and application details.