Conversion Rate Optimizer

• Own the end-to-end CRO and e-commerce optimisation strategy across three in-house brands and selected agency clients.
• Audit new client websites, funnels, analytics setups, and customer journeys to identify growth opportunities.
• Identify opportunities to improve conversion rates, AOV, revenue, and profit per visitor.
• Build, prioritise, and manage structured CRO and experimentation roadmaps.
• Develop clear, data-backed, and commercially focused hypotheses for experiments.
• Analyse GA4, Shopify, e-commerce, and behavioural data to uncover friction points and opportunities.
• Use heatmaps, session recordings, surveys, customer feedback, and qualitative research to understand customer behaviour.
• Determine when optimisation opportunities should be A/B tested versus implemented directly.
• Brief designers and developers on CRO initiatives, ensuring execution remains aligned with the commercial objective.
• Review experiment results and assess statistical validity before making recommendations.
• Translate complex data into clear, actionable insights for clients and internal stakeholders.
• Present CRO strategies, experiment findings, and recommendations directly to clients.
• Quantify incremental revenue, profit, and commercial impact generated through optimisation initiatives.
• Maintain a consistently high standard of CRO strategy across all accounts.
• Develop and continuously improve the company's CRO framework and methodology.
• Establish scalable processes for experimentation, reporting, customer research, and prioritisation.
• Hire, mentor, and develop future CRO strategists as the function grows.

Conversion Rate Optimizer jobs in Bosnia & Herzegovina

Head of Conversion Rate Optimisation