Conversion Rate Optimizer

• Own the website and quiz-funnel experimentation roadmap, prioritizing opportunities based on customer behavior, data, and potential conversion impact
• Turn conversion opportunities into clear hypotheses with defined success metrics and a rationale for why each test is worth running
• Personally build, QA, and launch A/B tests using Intelligems or comparable experimentation platforms
• Make Shopify front-end changes independently, including landing page updates, merchandising improvements, UX changes, and conversion-focused site enhancements
• Build and optimize landing pages rather than relying solely on designers or developers to execute recommendations
• Improve quizzes and personalization funnels using Digioh or comparable tools to increase engagement and progression through the purchase journey
• Optimize cart and upsell experiences using Rebuy, Smart Cart, or similar Shopify conversion tools
• Use GA4 and platform-level analytics to evaluate website behavior, conversion performance, event tracking, and experiment outcomes
• Translate experiment results into clear next steps, including follow-up tests, rollouts, iterations, or changes in roadmap priority
• Troubleshoot unfamiliar website and platform issues independently using documentation, support resources, AI tools, and structured problem-solving

Conversion Rate Optimizer jobs in Colombia

CRO, Website Optimization Specialist