Conversion Rate Optimizer

• Conduct heuristic evaluations of websites, including home, category, and product pages, and checkout flows
• Analyze user behavior using heatmaps, scroll maps, and session recordings with tools such as Microsoft Clarity or Hotjar
• Perform Message Match audits between digital ad copy and landing page content
• Analyze conversion funnels in Google Analytics 4 to identify drop-off points and underperforming audience segments
• Gather and synthesize qualitative data from customer surveys, feedback forms, and reviews
• Prioritize test ideas using ICE or PIE scoring frameworks
• Formulate data-backed hypotheses for A/B tests
• Set up, launch, and quality-assure A/B tests using VWO, FigPii, Google Tag Manager, or similar platforms
• Monitor live tests for data accuracy and statistical significance
• Create actionable reports summarizing audit findings and test results
• Translate quantitative and qualitative data into digestible client insights
• Support the growth team under direct mentorship from senior experts

Explore Conversion Rate Optimization Internship at ArabyBrand. Review requirements and application details.