Conversion Rate Optimizer

• Own the end-to-end conversion funnel from ad click through funded deal and set quarterly CVR and cost-per-funded targets with the CMO
• Build and run a high-velocity A/B, multivariate, and holdout experimentation program with prioritized hypotheses, success metrics, and statistically sound readouts
• Redesign and optimize mobile-first landing pages and the multi-step application flow to reduce friction, form drop-off, and time-to-submit
• Lead bilingual English/Spanish experience optimization for Spanish-speaking merchants
• Design and launch growth loops and acquisition experiments, including referrals, partner and embedded offers, abandoned-application re-engagement, SMS/WhatsApp nurture, and lead-pool reactivation
• Partner with Paid Media on channel-specific ad creative, audience, and landing-page message match across Meta, Google, TikTok, Omnichannel, and Affiliate
• Work with Sales and Underwriting to optimize downstream lead quality, approval rate, and funded volume for revenue rather than form fills
• Partner with the Google Analytics/Tagging Manager to ensure accurate test instrumentation, event tracking, and offline conversion feedback
• Build on-page trust and credibility through reviews, transparent product explanations, security cues, and compliant disclosures
• Hire, coach, and lead a small team of CRO specialists, UX/UI designers, and/or analysts, while managing agency and tool vendors
• Report test results, wins, learnings, and revenue impact to the executive team
• Success is measured by conversion-rate improvement, lower cost per qualified lead and funded deal, test velocity and win rate, lead-to-funded rate, and incremental funded volume

Explore Director of Growth Hacking – CRO at One Park Financial. Review requirements and application details.