Conversion Rate Optimizer

• Own conversion rate optimization across Shero’s Shopify client portfolio
• Audit Shopify stores across the buying journey, including product discovery, product pages, cart, and checkout
• Combine GA4, Shopify analytics, heatmaps, scroll maps, and session recordings to diagnose funnel performance
• Identify friction, drop-off points, missed revenue, and quantify opportunities
• Write testable hypotheses grounded in quantitative and qualitative evidence
• Prioritize ideas using frameworks such as ICE or PIE
• Translate findings into actionable recommendations for clients and internal teams
• Produce high-level wireframes and annotated concepts in collaboration with design and development
• Own a prioritized CRO roadmap for each client
• Assess traffic and data quality to determine when A/B testing is viable
• Set up, QA, and launch A/B and multivariate tests across testing platforms
• Define primary, secondary, and guardrail metrics, sample size, and test duration
• Analyze results with statistical rigor, document learnings, and plan subsequent tests
• Align landing pages and offers with traffic sources alongside digital marketing specialists
• Identify tracking and measurement issues and work with the Marketing Technology Engineer to resolve them
• Present findings and test results to clients and leadership, including occasional on-site client visits
• Contribute to team meetings and share wins and learnings across Shero teams
• Identify opportunities to expand CRO support and introduce CRO services to clients
• Support account and sales teams with recommendations and proposals
• Help develop CRO processes and share knowledge as the practice grows

Explore CRO Specialist at Shero Commerce. Review requirements and application details.