Conversion Rate Optimizer

• Analyze and optimize e-commerce landing pages, product pages, and checkout flows
• Build, customize, and maintain landing pages and sales funnels in GoHighLevel
• Apply conversion optimization principles to page elements, imagery, social proof, guarantees, and calls to action
• Develop landing pages aligned with advertising campaigns and target audiences
• Identify customer-journey friction points and optimization opportunities
• Conduct A/B tests across landing pages, emails, and marketing assets
• Implement conversion-focused improvements based on test results and performance data
• Write and refine direct-response copy for landing pages, advertisements, and marketing emails
• Develop headlines, hooks, calls to action, and supporting messaging
• Create simple static advertisements and marketing graphics using Canva or similar tools
• Select photography and video assets for audiences and campaigns
• Maintain visual consistency across advertising creatives, landing pages, and marketing assets
• Build, design, and maintain marketing emails and automated sequences in GoHighLevel
• Develop email sequences for product launches, promotions, and customer follow-up
• Optimize email content, design, and structure based on engagement and conversion performance
• Perform basic video editing using CapCut or similar software
• Trim clips and add captions, titles, graphics, and outro screens
• Organize and maintain video assets and B-roll
• Monitor conversion performance across landing pages, funnels, emails, and other assets
• Analyze testing results and communicate findings and recommended next steps
• Use performance data to determine which elements should be modified, scaled, or tested further
• Continuously improve conversion rates, customer journeys, and revenue performance

Explore CRO Specialist at Scale Army Careers. Review requirements and application details.