Conversion Rate Optimizer

• Take full ownership of the end-to-end conversion rate optimization strategy across four main websites
• Increase ecommerce conversion percentage, lower customer acquisition costs (CAC), and maximize ROI of existing traffic
• Submit a monthly report for each site showing analysis results, actions taken to improve conversion, and increases in conversion percentage based on orders/purchases versus traffic
• Research, create, and install an improved and intuitive search bar for all four websites
• Create improved filters to make the customer journey as simple and intuitive as possible
• Create a strategy to sell more products across a broader product range and address the concentration of sales among top products
• Analyze best-performing product content pages across desktop and mobile and replicate effective approaches across other products
• Conduct continuous quantitative audits via GA4 and qualitative research using session recordings, heatmaps, and exit surveys
• Own and maintain a prioritized A/B and multivariate testing roadmap tied to core commercial KPIs
• Collaborate with UI/UX designers and front-end developers to implement experimental concepts
• Set up, launch, and monitor A/B tests using commercial testing tools
• Evaluate test results using statistical methods and confirm confidence levels before deploying winners
• Maintain CRO dashboards and communicate learnings to the wider business, explaining user behavior

Conversion Rate Optimizer jobs in South Africa

Conversion Rate Optimisation, CRO Consultant