Conversion Rate Optimizer

• Conduct quantitative and qualitative CRO research across assigned e-commerce storefronts
• Analyze GA4 data to identify drop-offs, underperforming landing pages, and funnel barriers
• Perform review mining and analyze customer surveys, product feedback, and personas
• Use Microsoft Clarity heat maps and scroll maps to evaluate visitor behavior
• Prepare research documents and identify commercially relevant optimization opportunities
• Formulate A/B testing hypotheses and identify opportunities across product pages, landing pages, cart flows, and checkout journeys
• Build, prioritize, and maintain CRO experimentation roadmaps
• Present proposed experiments for client approval
• Brief design and copywriting teams and review experimental creative concepts
• Coordinate and launch approved A/B tests with project management resources
• Monitor live experiments and evaluate outcomes for implementation decisions and follow-up tests
• Apply statistical judgment to distinguish conversion wins from inconclusive results
• Extract funnel data from GA4 and create visual conversion funnel maps in Figma
• Develop conversion concepts and messaging angles for landing pages, listicles, and advertorials
• Use AI-assisted research and analytics workflows to accelerate data processing
• Collaborate with designers, copywriters, project managers, and client-facing Virtual Assistants
• Maintain visibility into experiments, roadmaps, and client results
• Present insights in weekly team meetings and participate in client-facing discussions
• Independently manage end-to-end CRO programs across approximately six client brands

Explore Conversion Rate Optimization, CRO Strategist at Oceans. Review requirements and application details.