Copywriter

• Devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams selling into local and vertical SMB markets
• Own the strategy and execution of outbound email campaigns
• Research ICPs, pain points, and buying triggers across SMB verticals
• Build compelling copy angles and personalized messaging
• Use the in-house enrichment platform, AI tools, and web research to inform personalization
• Write cold email sequences from subject line through follow-ups
• Structure sequences with appropriate cadence, tone, and escalation logic
• Develop and test multiple messaging angles per campaign
• Manage multiple active campaigns while maintaining quality and attention to detail
• A/B test subject lines, opening lines, CTAs, and sequence structures
• Analyze open rates, reply rates, and positive response rates to improve copy
• Identify successful campaign learnings and apply them to new sequences
• Flag underperforming campaigns and propose copy improvements
• Collaborate with GTM and sales teams to align messaging with campaign goals and ICP priorities
• Maintain organized campaign documentation, including copy versions, test results, and performance notes

Explore Outbound Email Copywriter at Hire Overseas. Review requirements and application details.