Copywriter

• Write persuasive, patient-focused copy for digital advertising campaigns, including video scripts, static ads, paid media, and social content
• Collaborate with designers and video production specialists to conceptualize, design, and produce short-form video advertising reels
• Develop headlines, taglines, and calls-to-action for diverse patient audiences
• Collaborate with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights
• Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities
• Ensure content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines
• Contribute to creative strategy sessions and generate campaign concepts to improve enrollment and retention
• Edit and refine copy based on stakeholder, compliance reviewer, and performance data feedback
• Maintain consistency in voice and messaging across campaign touchpoints

Explore Pharmaceutical Digital Copywriter at ICON plc. Review requirements and application details.