Copywriter

• Produce consistent, performance-oriented content across paid advertising, organic social, lifecycle marketing, and e-commerce touchpoints
• Maintain a clear, honest, reassuring, and knowledgeable brand voice
• Ensure customer-facing communications align with beauty and hair-care product claim guidelines
• Translate creative briefs into compelling, audience-appropriate copy
• Review and refine written assets for clarity, grammar, tone, and editorial accuracy
• Identify and escalate potentially problematic product claims
• Write high-converting digital advertising copy, headlines, and creative messaging concepts
• Produce weekly advertising copy variations and short-form video scripts
• Use performance learnings such as ad CTR, hook rates, email click rates, and conversion insights to refine messaging
• Develop short-form video, creator, and UGC scripts and opening hooks
• Draft creator and video-editor briefs and messaging concepts
• Create executable hook and script variations
• Develop email and SMS copy for retention, promotional, and lifecycle campaigns
• Write subject lines, preview text, call-to-action buttons, and targeted SMS messaging
• Adapt messaging for customer segments to improve lifecycle engagement and click rates
• Write, refresh, and optimize product detail page copy for direct-to-consumer and marketplace channels
• Create compliant Amazon and TikTok Shop listing copy
• Improve listing structure, readability, and customer understanding to support conversion goals
• Report directly to the Creative Director
• Collaborate with the Director of Retention, Chief Marketing Officer, video editors, graphic designers, and the broader creative team

Explore Senior Copywriter at Oceans. Review requirements and application details.