Copywriter

• Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels
• Stay current on evolving search behaviors, including SEO/GEO, generative AI, LLMs, and AI-powered search, and apply insights to Journeys content
• Partner with E-commerce and Digital teams to support brand strategy, customer journey, conversion goals, and business objectives
• Concept creative copy for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial concepts, and channel-specific storytelling
• Help define and evolve Journeys’ brand voice and copy standards
• Conduct trend, competitor, cultural, consumer, and search research
• Translate youth culture, fashion, footwear, social, and digital trends into brand storytelling and marketing opportunities
• Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative disciplines
• Edit and elevate internal and external partner copy, providing feedback on voice, strategy, clarity, grammar, and effectiveness
• Use performance insights, analytics, search trends, and audience behavior to improve content strategy and messaging
• Manage multiple projects and competing priorities while maintaining creative quality, accuracy, and strategic alignment
• Report to the Creative Lifestyle & Copy Manager

Explore Marketing Copywriter – Journeys at Genesco. Review requirements and application details.

Marketing Copywriter – Journeys

• Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels
• Stay current on evolving search behaviors, including SEO/GEO, generative AI, LLMs, and AI-powered search
• Apply search and AI insights to keep Journeys content relevant, useful, and discoverable
• Partner with E-commerce and Digital teams to support brand strategy, customer journey, conversion goals, and business objectives
• Concept creative copy for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial concepts, and channel-specific storytelling
• Help define and evolve Journeys’ brand voice and copy standards
• Conduct trend, competitor, cultural, consumer, and search research
• Translate youth culture, fashion, footwear, social, and digital trends into brand storytelling and marketing opportunities
• Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative disciplines
• Edit and elevate copy from internal and external partners
• Use performance insights, analytics, search trends, and audience behavior to improve content strategy and messaging
• Manage multiple projects and competing priorities while maintaining creative quality, accuracy, and strategic alignment

Explore Marketing Copywriter at Journeys. Review requirements and application details.