Creative Strategist

• Support strategy development across large-scale brands from global to regional levels
• Write creative briefs that inspire clients and creative teams
• Build and maintain understanding of target audiences using audience research and creative-testing insights
• Conduct independent research on competitive landscapes, category trends, culture, and consumer behavior
• Review creative concepts and assess alignment with creative strategy
• Identify opportunities for creative refinement and improvement
• Contribute to 360° messaging strategies and communications plans across the full marketing funnel
• Present strategic thinking to cross-functional teams and stakeholders
• Manage multiple projects and brands simultaneously with guidance from the Director of Creative Strategy
• Partner with Brand, Creative, Insights, and research teams on brand campaigns and product launches

Creative Strategist jobs in Maryland

Associate Creative Strategist