Creative Strategist

• Develop creative concepts aligned with the brand identity and tailored to different awareness levels across the full funnel.
• Increase creative hit rate and cost efficiency across internal teams and agency partners.
• Turn audience insights and performance data into creative that resonates across funnel stages and drives action.
• Oversee creative strategy across US paid social, YouTube and CTV.
• Manage a monthly budget in the tens of thousands to bring high-impact campaigns to life.
• Translate the brand platform and personas into creative angles, hooks and messaging territories.
• Analyze customer reviews, comments, surveys, search and social trends to identify resonant language and moments.
• Track competitor creative and broader industry and viral social trends, turning insights into concepts and recommendations.
• Manage creative agencies and production partners, including briefs, feedback, timelines, budgets and quality delivery.
• Write creative briefs for agencies, the in-house studio and creators.
• Develop concepts, scripts and storyboards for Meta, TikTok, YouTube and CTV.
• Brief and direct creator content and build creator guidelines.
• Build and run a structured creative testing roadmap with hypotheses, variables, success metrics and readouts.
• Analyze creative performance with the paid media team and iterate on top-performing concepts.
• Share learnings between organic and paid channels and maintain a shared hook library and concept bank.
• Collaborate with the Head of Creative, US Brand team in Boston, Brand Marketing, studio and product marketing teams in Paris.
• Ensure assets respect brand voice and health claims rules, working with legal and regulatory before launch.
• Use and experiment with AI tools for research, drafting, versioning and in-house creative concept and asset generation.

Explore Creative Strategist at Withings. Review requirements and application details.