Creative Strategist

• Work closely with Ford Motor Company and other Imagination clients to understand their business, brands, audiences and stories
• Deconstruct client briefs and identify underlying business, brand, audience and cultural challenges
• Reframe briefs into clear strategic and creative opportunities
• Develop internal creative briefs and identify key thoughts, tensions, insights or cultural opportunities
• Develop creative territories, thought starters and early-stage ideas
• Work with Creative Directors and creative teams to evolve ideas into compelling concepts
• Connect strategy to experiences, content, live events, digital and broader brand storytelling
• Develop narrative architecture behind major Ford programs and brand moments
• Present and sell creative thinking internally and to clients
• Write creative briefs, positioning statements, brand and experience narratives, manifestos, concept descriptions, names, audience propositions, strategic frameworks, presentation narratives, treatments, scripts, voiceover and pitch decks
• Structure decks and build clear narratives from challenge through opportunity to idea
• Act as creative lead on selected projects from brief through delivery
• Establish creative direction and lead internal creative teams and freelance talent
• Work with production, digital and content producers to deliver film, social and digital storytelling
• Guide decks, treatments and client presentations
• Present work and facilitate creative conversations with Ford
• Maintain a clear creative point of view throughout projects
• Develop a deep understanding of Ford's brands, products, audiences, culture and communications
• Help Ford show up across culture, entertainment, automotive, sport, technology and everyday life

Creative Strategist jobs in Michigan

Creative Strategy Director